24 KARAT KERATIN

Maximum Straightness

24 Karat significantly boosts humidity resistance, allowing the hair to remain straight and smooth even in the most humid environments while eliminating frizz and increasing shine.

Lasts up to 6 months

A woman with smooth, straight, black hair holds a section of her hair while looking to the side against a plain background.

Why Choose 24 Karat Keratin Treatment?

NEW STRONG FORMULA

Enhanced with collagen & argan oil 

CREAM-BASED FORMULA

Superior conditioning and smoothing 

HUMIDITY PROTECTION

Blocks the effects of humidity completely

MAXIMUM STRAIGHTNESS

Eliminates frizz & curls effectively

LONG-LASTING

Results last up to 6 months 

HEAT PROTECTION

Protects hair from heat styling

MAXIMUM STRENGTH

HUMIDITY RESISTANT

CREAM-BASED FORMULA

6 MONTHS LASTING

Reformulated for Superior Performance

The 24 Karat Keratin Treatment has been reformulated to improve humidity protection, shine, hair smoothing. With twice the amount of collagen than the original keratin treatment and with added ingredients such as Argan Oil and Soy Protein, damaged hair will be transformed to incredible softness, shine and manageability.

1

Hair identical protein with high proportion of cystine for better affinity to hair structure

2

Maintains hair structure while providing maximum straightness

3

Superior humidity resistance keeps hair straight in any environment

4

Enhanced conditioning from natural oils provides heat protection

5

Can wash in 24 hours, but 72 hours recommended for optimal results

Close-up view of golden-yellow oil droplets suspended in liquid, showing round shapes and varying bubble sizes against a light background.
Close-up of smooth, shiny, straight brown hair with visible highlights and texture.

Powerful Conditioning Complex

This cream-based formula transforms dry and damaged hair into an unbelievably smooth and manageable texture while providing maximum humidity resistance.

Main ingredients

1

Boabab Oil

Deep conditioning and moisture retention

2

Argan Oil

Heat protection and enhanced shine 

3

Mineral Oil

Smoothing and frizz elimination

4

Hydrolyzed Keratin

Hair structure rebuilding

5

Hydrolyzed Soy Protein

Strengthening and repair

6

Hydrolyzed Collagen

Enhanced elasticity and smoothness

Step-by-Step Application Tutorial

24 Karat Keratin Professional Application Techniques

Before & After Transformation

See the maximum straightness difference 24 Karat delivers:

Close-up of straight, light brown hair strands hanging down against a darker brown background.
Close-up of the ends of light brown hair, showing dry, frizzy, and split strands.

Real client transformation showing complete frizz elimination, maximum straightness, and superior humidity resistance after 24 Karat treatment.